As a manufacturer in the skate industry and its “laid-back” image, outsiders might think Innes Clothing is not serious about its business. Nothing could be further from the truth, says Glenn Brumage, vice president of the company’s sales and marketing section. And this seriousness can be seen when the company was selecting a phone system.
First, some history. Innes was founded in 1996 by brothers Matt and Chris Hensley. Innes is the Scottish clan name of Matt and Chris’s late mother. The Innes clan dates back to 1160 A.D. and they played their full part in the tumultuous and bloody history of Scotland. The clan motto is “be traist” or “be faithful”. This simple message can be both an inspiration in everyday life, and a reminder of the ancestry and history behind every Innes Clan member.
The Hensley brothers named the company in her honor.
The Innes brand represents an attitude that has always been inspired by its roots in music and the skateboarding lifestyle. All the collections focus on timeless silhouettes as well as some more daring contemporary themes. Its objective is to provide the world with creative and authentic lifestyle/streetwear.
With over 500 stores that sell its product line, Innes invests heavily in systems that make sure its loyal customers remain loyal.
When they looked into SimpleSignal, they at first didn’t fully understand the benefits of a hosted PBX (News – Alert) solution. Their old phone system had lots of voicemail issues, and moves, adds and changes were expensive and time-consuming. Mobile access to the system was close to impossible.
“I have to confess that we were absolutely hooked seven minutes into the presentation. Our only concern was whether their product worked as well as they said it did. Those fears went away after talking with some of their enthusiastic references,” Brumage said.
“The outcome has been fantastic. Simultaneous ring, remote office and our softphones ended up being much more useful and practical than we anticipated with a huge leap in efficiency,” he added. “And voicemail to email has proven priceless for accountability and responsiveness to our customers.”
“This is more than a phone system to us,” Brumage concludes. “What can I say about SimpleSignal (News – Alert)? It just works … Dude.”
Ed Silverstein is a contributing editor for TMCnet’s InfoTech Spotlight. To read more of his articles, please visit his columnist page.
Edited by Ed Silverstein
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